In a humorful way, I had written about how to make a wikipedia article #1 in Google for its title as a keyword. Well I decided to test it a few months ago. Wikipedia has a boring article called real estate with minimal external links pointing to it. By the way I refuse to give a link that does not have nofollow tags to wikipedia (full supporter of Andy Beal’s Nofollow me to Wikipedia Campaign). Either way, I spent a few boring nights of (ok call me a nurde) wikilinking (internal linking from other wikipedia pages) the word “real estate” (believe it or not without spamming wikipedia) from a few hundred other wiki articles to the real estate page. The results have come back and Wikipedia’s real estate article jumped from the #18 spot to #10 spot for “real estate” a VERY competitive keyword in Google in a few months of time.
Lessons to be learned???
This is a clear indication of what people can do with proper anchor text internal linking (either through their sidebar or through content linking). Anchor text still rules no matter where the link comes from. And, of course, Wikipedia will rule the SERPs for a long time to come as the nofollow tags seems to make Wikipedia nothing but a PR cookie monster.