Nov
10
Memorial to Ataturk
Filed Under Real Estate Marketing
A Turkish Bank has created one of the most succesful public relations stunts in Turkey. The bank (whose founder is Ataturk (founder of Republic of Turkey)’s advertisement to commemorate Ataturk in the 69th anniversary of passing away (Nov.10, 1938) . This also became one of the best examples of cult marketing and advertising techniques.
By recreating an unforgettable memory in his life in black and white with a red rose appearing at the end, the bank managed to make people remember Ataturk in a good fashion while gathering positive feelings about the bank itself. The video and the English translation of the conversation is below.
Ataturk and the boy is in a garden assumed to be in front of Ataturk’s residence. A thorn suddenly bleeds Ataturk’s finger and the boy is surprised,
Ataturk: “What happened child?
Child: “Do you also get stung from a thorn?”
Ataturk:” Don’t I get stung?”
Child:”Does your hand also bleed?”
Ataturk “Don’t I bleed?”
Child: “But are not you Ataturk?”
Ataturk: “Yes, I am child”
Child: “But…”
Ataturk: “Don’t worry about who I am… If you are going to raise this rose, you will feel pain.. your hand will bleed… the sun will make you sweat. There will be ones that will say you cannot raise a rose in this garden. There will be ones that say rose is not raised like that but their way. But you would ask yourself: ‘Do I like to turn this place into a rose garden?’ ‘Do I want to raise world’s most beautiful roses in here?’ If you really want it, you won’t care about any words or the thorn that stings your hand. No matter who you are, all you want would be…(breathes in the rose smell) to feel this smell… Do you understand?”
Child: “I understand”
Ataturk: “Good job, now continue”
The child runs to water the roses.
[youtube wuNC74ue7bE]
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