As a Chicago SEO consultant, I actually pay attention to detail to the local market websites. Here is the tale of two Chicago Yahoo ambassador companies. They put a link to their Yahoo ambassador pages; but the pages they link to are completely different. One is the right page and one is the wrong page strictly from an SEO point of view

There is the wrong page and the right page to link to. If you have not guessed why yet. The wrong page does not give a link back to your site. The right page does.

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