I have found my truly calling at last. After reading the below, you will think really? Yes, I have... You know why? Because I can do every industry with SEO without ever getting bored of it. I have been involved with a lot of things in life, always a workaholic, never really satisfied until I met the search engines. I have done aluminum roofing for factories (teenage years), I have been a new home construction superintendent. I have worked as a bank manager. I have dealt with automation and security technology consulting. I was involved in startups for hotel wireless internet (when wireless was a big deal). I have an MBA in marketing. I have worked with so many industries it is not even funny. Why do I write about real estate SEO because I am a partner of a family Chicago real estate agency. Do not take me wrong, I am not a "Real Estate" SEO. I have worked with so many clients from steroids to universities, to apparel stores, to hospitals to hedge funds and lawyers. I love being an SEO. No one customer is ever the same.